In the winter of 2022, I had the pleasure of visiting Roam Ranch to attend a Bison Harvest. On that day, I met Taylor and Katie, and quickly became intrigued by their story of what brought them to Fredericksburg, Texas, to start (of all things) a Bison Ranch.

The story begins with Taylor and Katie competing as competitive vegan endurance athletes and evolves from there. Within a short period, Taylor and Katie ran into serious health concerns and, based on a recommendation from a doctor, started eating meat. Their health troubles quickly went away, but new problems presented themselves. The couple had grown so aligned with their vegan identity they had started a successful vegan food company. If their community heard the news of them switching to eating meat, they’d be crushed. Taylor and Katie knew what they needed to do and the rest, as they say, is history.

Here’s what we covered in this episode:

* Converting from a vegan to an animal-based diet

* Deciding to sell to General Mills and start Force of Nature

* Creating a food system for optimal human and planet health

* Building a legacy of land stewardship by sharing the message of regenerative agriculture

* Launching his new podcast at Force of Nature called “Where Hope Grows”

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SPONSORS:

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BRAND AFFILIATES

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