2min chapter

Cortex cover image

15: Tempest in a Teapot

Cortex

CHAPTER

Ad Blocking

If ad blocking is going to affect any kind of company, it seems to me that the places that are affected the most are just like these. Many websites are starting up a membership model in addition to advertising as a way to diversify. A membership model works best if you are producing things that some group of people intensely care about. And I think one of the ways that you get followers or readers who intensely care about a thing is you're producing stuff that is very high quality.

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