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18min chapter
How Amazon built distinctive assets, compound creativity and a winning culture - Ed Smith
Uncensored CMO
Authenticity in Advertising: Representation Matters
This chapter examines the critical importance of authentic representation in advertising, particularly for the LGBTQ+ community and older demographics. It stresses the need to tell individual stories instead of relying on superficial portrayals, and highlights the emotional resonance required for effective branding. Additionally, it discusses the balance between consistency and innovation in advertising strategies, supported by case studies and insights into consumer behavior.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode