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How craving attention makes you less creative | Joseph Gordon-Levitt

TED Business

00:00

Getting Attention and Paying Attention

"I think that our creativity is becoming more and more of a means to an end, and that end is to get attention," says the actor. "The more i go after powerful feeling of getting attention, the unhappier i am", he adds. 'When i'm acting, i get so focused that i'm only paying attention to one thing'

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