The Importance of Taking Your Time to Understand Private Equity Firms

Founders should be able to see how private equity firms are engaging with their investments well in advance of you being at the table with them. If they won't, that's a good indicator that they're not going to get your business. Never lie about the customers that you have and don't make fake customer accounts. It took JP Morgan like eight months to figure out Montana was another Joe Smith from You Know What I'm Talking About.