Behavioral Grooves Podcast cover image

How to Spark Creativity in Work & Life | Matt Arnold and Adam Hansen

Behavioral Grooves Podcast

CHAPTER

Innovative Incentives: The Power of Prestige in Marketing

This chapter explores a unique marketing project designed for General Motors to boost dealership sales in Saudi Arabia by offering a prestigious experience with Nelson Mandela instead of financial incentives. It highlights how this creative competition engaged dealership owners' egos while maintaining low costs, showcasing an inventive shift in marketing strategy.

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