How to Avoid a Creative Death Spirale

Joslin: "I define it as a creative death loop because there's three different points to it" He says if you can identify them early on, you can usually tackle the problem head on. The spiral is what activates that performance, not working and getting your return on investment. And I also think it's an indicator of the relationship that you have with the client or just like brand to agency in our case.

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