Can Pepsi Make a Comeback?
The Journal.
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Pepsi's Comeback Strategy
This chapter explores PepsiCo's innovative marketing and distribution strategies aimed at revitalizing its flagship drink, Pepsi, amidst the competitive landscape dominated by Coca-Cola. It highlights new campaigns, the revival of the Pepsi challenge, and efforts to attract health-conscious consumers through acquisitions, all while acknowledging the challenges ahead.
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