#344: Retail Loyalty, Coalition Loyalty and Banking Loyalty Trends with Comarch's Piotr Kozlowski
Let's Talk Loyalty
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Retention - Is There a Commitment to Retention?
I think that there is a bigger dynamics right now in terms of switching the bank programs. It depends on the country. There are some markets where there is a much more, we can call it established or historically conservative consumer base and it's driven by the also historical position of banks. And you could be an example, Ireland probably as well,. Where you've got very few players and people tend not to switch the banks.
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