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We've Had to Lean in a Lot More on a Personalization to an Individual Customer
The global pendemic has had a huge impact. It's kind of changed in everything, in the data that we see. One of the things we've seen is that suddenly our week days started to look a lot more like week ends. You know, people are waking up a little later. There's more activity in the home ot the day. People stay up a little bit later now onwek days as well. And what looked typical back in february 20 20 is very different from what looks typical in February 21.