The Future of Transformation- Rachel Mercer and Mike Rigby- Proto
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
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Is It the Right Label for the Transformation Agency?
I think agencies get put in one bucket, and those tend to be the c p quotand quotes, hemos, responsibility. But because we are a consultancy and innovation consultancy, that allows us to open more doors. And, you kno, talk to more stake holders across the business. I think the other benefit of where we're being asked to come in tends to be a little bit more up stream in terms of the transformation journey. Like they do need a vision or solution to their their corp business problem,. which sometimes, again, a marketing agency isn't necessarily brought in to do. There. He i tan as wher we have commercial strategy as a huge super power, f
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