Building Audiences and Opportunities on the Sora App

NLW breaks down five ways businesses are already using OpenAI’s Sora 2 model — from product design and e-commerce video automation to creative marketing campaigns and new content platform opportunities. He also shares a practical guide to prompting for the best Sora results, explaining how to balance creativity with control and why “style and structure” matter most for high-quality output. Plus, in the headlines: Nvidia says 100% of its engineers now use AI coding tools like Cursor, Google launches Gemini 2.5 for computer use, Anthropic partners with IBM and Deloitte, and xAI releases a major upgrade to its Imagine video model.

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