Flight Newmedia and Agents of Change Digital Marketing Conference

The model is about what can you do to really shed all your competition and become the best and only company in your industry. And we reward people who are specialists over people who are generalists. So if there is a way for you to focus what you're doing by going after a smaller audience, maybe shrinking your delivery area or shrinking your hours,. That can have good or bad facations for your business. It doesn't nacesurally mean that it's required to work with flight media. But because i'm associated with both brands,  there's definitely a connection that's made in the audience's mind.