2min chapter

Lenny's Podcast: Product | Growth | Career cover image

Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)

Lenny's Podcast: Product | Growth | Career

CHAPTER

What Is the Difference Between Freemium and Free Trial?

A free trial is when you can use the product for free for a limited time and then your only option beyond that limited time is to pay for use of the product. A freemium would be when there are multiple options for how to use the product and one of those options is an infinitely free version of theProduct. So with all that in mind, personally, I'm in the camp of offering a reverse trial, funky name, but what that means is offer a trial but also offer freemium, do both.

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