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3min chapter
How to Build a Smart Distribution Engine (with Dave Gerhardt, the Pipeline podcast)
Create Like the Greats
The Role of Content Creators in Marketing
Ross: I think there's a couple of things in there that you mentioned which I'll kind of pick at. The challenge is where like competing goals and priorities come from because a lot of the times in organizations, that content person will have an output goal, like X number of articles per week. And so for example, if the content ask is sales needs a deck or a one pager, I would want to have a content team that it's not just like, well, no, I only write blog posts. No, if you're a badass content creator, I want you to apply that brain to the PDF and the output is a PDF. But I also think on the attribution
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