280: Jeff Lerner, Starting a business from scratch
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
00:00
You Don't Invest 20 Grand to Get Customers?
I was initially prepared to teach people a lot more tactical stuff around marketing and conversion science. But I found out there was a lot more people that were just like, I'm scared to start. Can you can you give me an encouraging word and maybe a clearer picture of what I'm going to be doing? Okay, that's very interesting. So here you looked at actual data. It doesn't mean they're representative. Some people write comments that try to be smart or snarky, but it doesn't necessarily represent what they're really interested in. And that clarity will allow you to be effective once you flip the spigot over to running paid ads to acquire customers.
Transcript
Play full episode
