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4min chapter
Luminary and the podcast wars to come, with Nick Quah and Ashley Carman
The Vergecast
Exploring Luminary's Marketing and the Potential of Paid Podcasting
This chapter examines Luminary's marketing strategies, emphasizing their use of billboards and celebrity endorsements to engage audiences. It also discusses the challenges and missed opportunities in monetizing specific podcast formats within the industry, culminating in a transition to a supportive ad break.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode