20min chapter

The Colin and Samir Show cover image

An Unfiltered Conversation with Kurtis Conner

The Colin and Samir Show

CHAPTER

Finding Their Own Tone and Voice

In this chapter, the speakers discuss the importance of finding their own tone and voice in delivering calls-to-action to subscribe. They share their experience of using a fictional town as a way to encourage subscriptions and how it adds a fun element to their videos. They also touch on the decision to get quicker into the subject matter of their videos and how it is influenced by talking to fellow YouTubers and looking at retention data.

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