The Smart Passive Income Online Business and Blogging Podcast cover image

SPI 182: Frameworks for Writing Copy That Converts with Ray Edwards

The Smart Passive Income Online Business and Blogging Podcast

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The Seven P Framework for Writing a Book

I have something called I call the seven P framework. It is seven pieces of whatever you're writing that if you do it in this sequence, I think you'll usually come out with a successful piece. Say something provocative and then you move into talking about the problem. And so you might tell a story about how you went to Africa and you saw how badly help was needed there. Then you make a promise which is where you show why what you are saying is possible or workable. The prompt for today would be go out and do something nice for somebody who's never repaid you even though you know you did it.

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