The stock market index made up solely of f m c g companies has barely moved an inch in the past couple of months. According to retailed research platform bizom, average monthly sales per curana store decline ten % in march. This in turn translates to lowerrevenue and profit expectations,. But why are people cutting down on consumption? What changed? Well, ask yourself this, have you thought about pruning your spending of late? If you have, then you know that inflation is rampant. Everything is more expensive. And while f m cg companies can pass some of this cars to consumers, doing so obviously eats into demand. It's a vicious cycle. To make matters worse