5min chapter

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Ep. 4 - The 4 Pillars of Defensibility (NFX Masterclass)

The NFX Podcast

CHAPTER

Scale Effects in the Enterprise Software Market

embedding directly heightens the switching costs by the organization adopting the product. In effect it's practically impossible to rip these services out at scale because they become so mission critical and leadership just doesn't want to focus on changing it. So if you're pursuing this strategy you really need to understand who is a decision maker and how do you take as much friction out of the process as possible.

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