Decoding the DNA of a Viral Video
Video Creators
The Myth of Viral Video Success
This chapter challenges the notion that chasing virality is the key to success on YouTube. It discusses common scenarios and frustrations faced by creators in trying to recreate viral video success, as well as the potential drawbacks of creating a viral video. The chapter also explores the elements that contribute to a viral video, including connecting the known to the unknown and using emotional-focused titles and thumbnails.
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