The Unmistakable Creative Podcast cover image

Unmistakable Classics: Sally Hogshead | Creating Work That’s Impossible to Resist

The Unmistakable Creative Podcast

00:00

The Seven Advantages of Prestige Branding

When i first started looking at this, i was actually in two thousand six. Initially i had 16 different categories that included things like surprise and audacity. And then my agent gave me a great piece of advice. He said you need each one to be different enough that they don't replicate,. But a few enough that they that you don't have any that you don’t need. So originally there were seven different fascination advantages. Prestige brands are the ones that raise the bar, that theyare highly aspirational. They can charge more because they ad a lot of perceived value.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app