E291 | From Champagne Problems to Category Creation: The Rise of Paddle’s Merchant of Record Play with Andrew Davies
CHURN FM
00:00
Evolving the Merchant of Record Model
This chapter explores the transformation of the Merchant of Record (MOR) model in the software industry, detailing its origins and customer challenges. The speakers emphasize the importance of clear communication and retention strategies while revealing market shifts that enhance the model's adoption. Additionally, they discuss the significance of refining the Ideal Customer Profile for startups to drive growth and improve retention metrics.
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