Apple TV Plus Featured Content

When I first saw it, there was some value for me to be extracted from that featured section. After a minute, I was like, okay, now I get it. I have seen this featured content. Give me back my app next queue as the top right section. So I almost wonder if maybe this featured area could be shown dynamically to people like contextually. Or maybe you promote the up next to the top row if there actually is something new.