093 GUEST: How to Get the Meeting Using Contact Marketing, with Stu Heinecke
The Art of Sales with Art Sobczak
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What's the Difference Between Cold Calling and Contact Marketing?
Wendy Wendesen's new book is called "The Art of Contact Marketing" She explains how to use cartoons in your contact marketing. The big board program or system uses a cartoon on one side about the recipient, then you flip it over and that's where all the branding happens. It has already been generating metrics that we've never heard of from other forms of marketing," she says.
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