i was always concerned that it was an easy thing to talk about, but a hard thing to implement success because what's your line in investment is simple, but it's not easy. One of the things i have become very ed about thes i've discovered a company called behaviour lab. For me, is a behavioral junkey. This is the most exciting thing i 've seen in my life. But then they'll also go in and help you and train you and work you to understand the biasees. And i don't know if i like the phrase, but they'll try an de bias you. I'm exploring tlomoevolution psychology more than anything at moment.