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Automation and optimization can steal the soul from your business, leaving you trapped in a cycle of going through the motions. Pat Flynn, founder of Smart Passive Income, discovered this harsh truth when his once-thriving business started feeling like just another job - even while generating $35-40,000 per month. His solution wasn't to work harder or optimize more, but to rediscover fun and embrace what he calls the "20% Itch Rule." Pat's journey from laid-off architect to multi-millionaire entrepreneur who now commands 1.7 billion views opening Pokemon cards reveals how protecting time for experimentation and joy isn't just good for your soul - it's essential for sustainable success and attracting unexpected opportunities that can transform your entire trajectory.

Pre-order Pat’s newest book Lean Learning: How to Achieve More by Learning Less

Pat’s book Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business

Pat’s book Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money

In this episode you will learn:

How to implement the "20% Itch Rule" to prevent entrepreneurial burnout while maintaining business growth
Why "count uploads not likes" revolutionizes how you measure progress and protects your mental health from external validation
The "1-1-1 Strategy" for overcoming imposter syndrome: find one person with one problem and get one result
How embracing your weird attracts your tribe and creates communities of millions around shared passions
Why "just in time" learning beats "just in case" information hoarding for faster skill acquisition and execution