Enterprise Sales & Marketing Leadership - for B2B Companies - CXO - VC - Startup - Success - SaaS cover image

HOW TO LEAD A TEAM WITH NO INBOUND AND IN THE TOUGHEST MARKET

Enterprise Sales & Marketing Leadership - for B2B Companies - CXO - VC - Startup - Success - SaaS

00:00

Selling to users vs. organizational decision makers

Brian asks preference between single decision makers and complex buys; Richard says he enjoys challenges and must communicate value up the org.

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