Product and Marketing Together to Build a Successful Product Like Growth M.O.

Julie Herndine is the Chief Marketing Officer of PagerDuty and Sean Scott is his Chief Product Officer. They will talk about how product and marketing work together to build a successful product like Growth M.O. We'll share working backwards example in my press release and FAQ for a cute little robot that you may have heard about. And we'll jump into funnel metrics all the way through to user behavior and high value actions, and then we'll wrap up with some key takeaways.