11min chapter

Decoder with Nilay Patel cover image

How HBO’s creatives survived corporate chaos

Decoder with Nilay Patel

CHAPTER

The Birth of Premium Cable: HBO's Evolution

This chapter explores the challenges faced by early cable television, particularly focusing on HBO's innovative strategies during its formative years. It contrasts HBO's artist-driven programming approach with Netflix's data-driven model, illustrating how satellite technology and unique content offerings transformed the television landscape.

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