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Episode 517 The Secret to Agency Profitability with Michael Farmer

Build a Better Agency Podcast

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Strategic Foundations for Independent Agencies

This chapter explores the critical role of foundational strategy in executing successful marketing initiatives, likening it to constructing a house with a clear blueprint. It highlights the competitive advantages independent agencies have over larger holding companies by leveraging a blend of full-time talent and freelance experts, particularly in adapting to market changes. The discussion also addresses the future landscape of the advertising industry, emphasizing the need for agencies to prioritize strategy-based models and innovative pricing approaches.

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