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Mark Roberge (Stage 2): How HubSpot Became PLG
BUILD with Blake Bartlett
B2B PLG and Growth Is All About Rapid Experiments
Growth is all about rapid experimentation on the entire growth funnel. The best growth teams just run rapid experiments in a data-driven environment to drive the conversion rate day after day after day. And if you just put that team in marketing, you only have marketers. You don't have any engineers. Engineers don't want to work in marketing. That's what they own.
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