Joshua Scott is the creator and president of JHS Pedals. His YouTube series, The JHS Show, has garnered millions of views from audiences spanning the globe. Josh is passionate about the history and stories surrounding guitar technology and teaches in collaboration with museums, companies, and universities. Often considered the historical authority on guitar's sonic evolution from the sixties to the present day, Josh contributes his knowledge to historical archive preservations, auction appraisals, documentaries, and more.

This week, Barrett talks with Josh about his journey from experimenting on YouTube to building a thriving community around guitar pedals and music. Josh shares his deep passion for music history, and how JHS Pedals has grown through authenticity, technology, and community engagement, despite facing rejection and online criticism along the way. They also discuss the importance of authenticity in marketing, the power of history, and the challenge of balancing creativity with business demands.

In this episode:

• [00:00] - Intro
• [07:08] - Josh's journey with Ross Pedals
• [14:30] - Why excitement is a crucial part of the creative process
• [26:32] - Balancing excitement and execution
• [39:32] - The role of the team in decision-making
• [42:35] - Challenges in communication and collaboration
• [50:08] - The importance of story in creativity
• [01:05:10] - What makes a brand
• [01:16:19] - Staying authentic amidst rejection 
• [01:21:04] - The shift to YouTube
• [01:30:50] - How Josh keeps his show interesting
• [01:33:38] - Embracing criticism and personal growth
• [01:41:20] - Josh's beautiful future
• [01:45:36] - Who Josh is becoming

Get full show notes and links at https://GoodWorkShow.com.

Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.