Marketing Pioneers
Under the Influence with Terry O'Reilly
00:00
Bird's Eye Frozen Food
Clarence birdseye was an american inventor. His unusual surname was bestowed on his family when an ancestor protected the queen from an attacking hawk by shooting it directly in the eye. To day, bird's eye has a 27 % market share of the two point eight billion dollar fro avegetable category in north America. And all had that extraordinary ability to build a bridge while walking on it.
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