Search Engine Optimization - What Is It?

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Search enginoptimization is just all the tactics that we do to drive traffic from any web application. It can be for your amazon product, lessting, it can be for a sound cloud account or yale businessless thing. Most of the time at that's just going tomean your web siht, but these days it really doesn't have to be.

Tommy Griffith is the founder of ClickMinded, a digital marketing course for entrepreneurs. He was previously SEO manager at PayPal and Airbnb. He feels weird writing about himself in the third person but admits that it sounds slightly more epic.

Top 3 Value Bombs:

1. Once you internalize the basics of SEO, it comes down to understanding what users are looking for and providing relevant content that fills that need.

2. The three things to nail your SEO fundamentals: Relevance, Authority and Reputations, and Technical Optimization.

3. The 5-step framework that can be used to optimize across multiple platforms with search engines: Searcher intent; Digital Assets; Digital Medium; Optimizing; and the Nudge.

Check out The SEO Strategy Guide - SEO Strategy Guide

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