
I Asked The Mastermind Behind GaryVee and Alex Hormozi How To Build a Personal Brand In 2026 w/ Caleb Ralston
Action Academy | Millionaire Mentorship For Your Life & Business
 00:00 
The 1%: Contrarian belief vs. packaging
Caleb outlines the three levers—contrarian belief, delivery, wrapping paper—and argues contrarian beliefs move the needle.
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