Gogle robots crawl the web, and they create a massive virtual matrix of every single web sit. You want him to come looking for you whenever he's thinking about index and key words. To do that, you want to up date your sight frequently. The page structure matters as well as the page content.
This episode is full of tactical advice for improving your marketing operations. Gravitr's Doriane Mouret explains how to improve your conversion funnels (3:28), Outlaw's Danielle Vincent shares how to improve your SEO (33:45), then Jason joins for a Q&A covering the right cadence, location, and quality of content to publish (47:21).