S3 E18 - Unpacking Organic Growth Strategy | Will Aitken @ Lavender
Stacking Growth | The B2B Marketing Podcast
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How to Create a New Media Brand for Vidyard
Vidyard is a series de-company. It has a brand to protect the certain things they can't say. By creating sales video, it allowed them to talk about anything to do with sales. My job at both Lavender and Sales Feed is primarily not being growing my personal brand. I own the company accounts. So I'm like a subject. That's kind of what I am in a very glorified way. But yeah, I think that's a really good analogy that you just put out there, Carl.
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