500 Hapana: The Inspiring Journey of a Fitness Platform's Transformation
Fitness Business Podcast: Leadership, Innovation, and Profit
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The Roadblocks to Branding for the New Year
The biggest learning was that it actually involved almost all departments across our organization. We also had to hype it up internally and keep it really quiet to the market at the same time. And so that was honestly some of the most complex areas when we're implementing the new brand, which went seamlessly in the end but it was an all hands on deck scale effort.
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