i don't like wearing sun block and i don't like getting burned, but i am white as the driven snow. So one of the things that i want to do is a super, super light weight, but full coverage, super breathable, but sun blocking garment. And it turns out there's a whole industry like sun block fabrics. I feel like we end up with our best products by default when we have a ton of people asking us questions. Are the idea likel hiring people that are better than you at the thing that you want them to do? I's like, they should be better than you. You can just tell when someone considers how to look on their life versus

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