19min chapter

Founders cover image

#217 Estée Lauder

Founders

CHAPTER

The Power of Sales and Determination in Building a Cosmetic Empire

This chapter explores the critical role of aggressive sales tactics and attention to detail in the success of Estee Lauder Cosmetics. It delves into the founder's relentless pursuit of breaking into exclusive shopping spaces and engaging directly with customers to expand her business. The narrative underscores the transformative power of persistence and determination in entrepreneurship, highlighting the advantages of maturity and focus in business endeavors.

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