Direct Response

I think there's two different ways to build a business. And i think you can go hard cord direct response and stell, sell stuff, and still build a really good business. I see so many brands plateau and so many businesses plateau, and they're just trying to direct the response their way out of it. Kiit's pretty ridiculous what some of thies, companies like likapple are doing and and tesla are doing. It is a lot easier to get a point of diminishing returns.