Immutable Laws of Conversions
The Unofficial Shopify Podcast
00:00
Is Testing Even Right for You?
Many brands don't have a number of unique sessions coming to their sight. You can only run so many tests at once, and it takes 14 days for them to be statistically significant. What i would rather see brands focus on is doing big tests that if they have low traffic,. i'd rather them just completely redesign a page and do a full on split test between the two pages.
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