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4min chapter
How OPower Uses Behavioral Science & AI to Reduce Energy Demand
Climate Rising
How to Get Limited Income Customers to Participate in Energy Assistance Programs
There are 97 million Americans living below 200% of the federal poverty level. O-Pours has been researching and designing experiences to get more limited income customers, participating in really well-funded programs that can help them out. The early indications are that when we again use predicted analytics and behavioral science in the utility customer experience, we can get customers taking actions that are going to be good for them," he says.
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