The Threat of Broadband in Rural America

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Lando Lakes has been patiently scaling systems around their business, which makes each part of their ecosystem more viable. Investing in a carbon credit market is just one way to ensure that their member farmers stay in the game. None of this will work if we don't have broadband access in rural America. These are data-intensive models, technology and efficiency. This is like electricity and water for goodness sakes. And we need that investment in underserved communities and in ruralAmerica.

Too often, companies only focus on the type of scale that’s visible: massive campuses, thousands of workers, offices around the globe. But as Land O’Lakes proves, there are less conspicuous ways to scale – ways that supply your business with structural integrity. This is something CEO Beth Ford knows well. She’s strategically scaled Land O’Lakes – often beneath the surface of what the average consumer sees. As she puts it: “We have to treat our business like the ecosystem it is." Cameo appearances by: Tim Maltin (Titanic expert) and Lukas Fricke (farmer).

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