#49: Practical investor explains the growth equity funding game - Deepak Sindwani
Practical Founders Podcast
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How Much Do You Invest in a Company?
Most of the spending goes towards sales marketing customer success acceleration in some cases finance and analytics is underdeveloped as well so those are kind of the core spending area. A typical investment for us five to 20 million on the balance sheet for those purposes potentially also for some acquisitions which we'll get to in a second. It's a tool to basically in some cases quote unquote clean up the cap table you know almost reset the clock on what we're here to do for the next five or 10 years.
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