Custom Themes - What's the Biggest Challenge?

We looked at our previous sight and it was just like a black backgroundw a bunch of static images. It looks stale, and it didn't really fit the type of field that we were going for. So i think we hit a point where we just recognize that we needed to do a better job of ecapsilating the brand through the web site. We could have done like a half ass approach and pushed out something that was just very basic. When somebody lands on our web side now, after we've just launched in the last 24 hours, the head lion says, right now, your party starts here. And it really looks like your party begins here.