What's the Playbook for the Metaverse?

So i watched the video and i i didn't fully understand like what is the playbook walk me through what he's going to be doing over the next six months. He wants to run like a content studio that's focused on teasing out how all these technologies are coming together with web 3 and on their own. So it could be running a marathon in the metaverse which is what he's doing this week where he's putting on vr goggles and he's got the you know the tracking um treadmill and he'll actually straight up try and run a legit marathon on top of that thing. It's kind of like where we're headed into in terms of just like immersion into technology around like