The Black Friday Episode
The Andrew Faris Podcast
00:00
How to Maximize Black Friday Cyber Monday Offers
Getting the offer right is probably the single most important thing you are going to do to maximize this moment. A significant number of brands will not have an offer on Black Friday or Cyber Monday because they just don't have the margin for it. When I was running FC Goods, we played with this in some ways because we didn't do any straight up discounts.
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